NBCU, Peacock bring ShoppableTV to ‘Love Island USA’
Dive Brief: Comcast’s NBCUniversal (NBCU) announced it’s applying its ShoppableTV technology to dating show “Love Island USA,” premiering July 19 on streaming platform Peacock, to allow viewers to scan on-screen QR codes and shop products used by contestants all season long, per details shared with Marketing Dive. Once scanned, the QR codes will take viewers …
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