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General Mills invests $3m to advance regenerative agriculture practices

The multi-year roadmap to expand the Eco-Harvest program will focus on farmers and farmland in the US and Canada where General Mills sources key ingredients including wheat, oat, corn, and dairy for its products.

The program is supported by an initial $3m investment from General Mills to support the launch and development of Eco-Harvest and funds to scale regional farming programs.

Operating as a voluntary market program, Eco-Harvest generates and sells credits for sustainable farming practices including reduced greenhouse gases and improved water quality.

In 2019, ESMC received a $10.3m grant from FFAR, which was matched by ESMC and its members, forming a public-private partnership with a total investment of $20.6m to fund research and development of the program.

With the funds and research, ESMC launched its Eco-Harvest market program in May 2022, an end-to-end digital and advanced technology platform capable of generating verified third-party credits for sustainable farming practices such as soil carbon removal, avoided and reduced greenhouse gases, and water impacts of US farms.

With Eco-Harvest, the ESMC stated its goal of enrolling up to 500,000 acres of US farmland in the program by 2025 and is currently active in several major US farming regions growing corn, soy, wheat, and alfalfa crops.

“We have spent more than three years building, testing, and refining our program. Now, we can scale impacts to not only pay farmers but also tap the interest from companies like General Mills, along with investors and consumers who are seeking transparent and meaningful actions,”said Debbie Reed, ESMC executive director.


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