Moonshot Snacks rolls out climate-friendly crackers into Target stores nationwide

“Now is the time for brands that are both better-for-you and better-for-the-planet to succeed,” said Jen Berliner, general manager at Moonshot.

“We’re seeing that retailers and shoppers alike are hungry for brands that offer great taste and share their values.”

The San Francisco-based company arrived to market in 2020 and was soon stocking organic and green grocers across the country including Sprouts, The Fresh Market, Imperfect Foods, Foxtrot, Bristol Farms and MOM’s Organic Market. With the addition of close to half of Target stores, its “Climate-friendly Crackers”– sold in Sourdough Sea Salt, Rosemary Garlic, Margherita Pizza flavors – are now in over 2,500 stores.

‘Explicitly climate friendly’

From the outset, Moonshot has built its business around reducing its ecological footprint, establishing itself as the “first explicitly climate-friendly snack brand”​ and first mover in the climate-friendly food category.

“We keep the planet in mind with every decision we make at Moonshot, from seed in soil to the end consumer,”Berliner said.

“The majority of our supply chain is less than 100 miles long, our recyclable paper carton is made from 100% recycled materials, and we bake our crackers in a facility that uses renewable energy.”

Moonshot’s two main cracker ingredients – organic wheat and sunflower oil – are grown using regenerative agricultural practices such as cover cropping, low or no-tillage and livestock integration to improve soil health and biodiversity. The benefits: more carbon sequestration for a better planet and more nutrient-dense crops for better food.


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