Advertising

“Hand-Built In Brooklyn” And Other “Made In USA” Enforcement From The FTC – Social Media

Although the United States celebrates its founding each year on July 4th, the Federal Trade Commission — the federal agency primarily charged with enforcing the nation’s consumer protection laws — focuses on what it means to be “made in America” ​​all year long. Enforcement Policy Statement The FTC’s longstanding Enforcement Policy Statement on US Origin …

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TikTok’s ‘robust,’ quick-tailoring content & DIY-aesthetic offers brands broad reach on shoestring budget

“One of things I enjoy myth busting is that what TikTok is in many people’s minds is a dance app for my 14-year-old daughter, when actually it is much, much more robust. That’s like saying Amazon is a book website. It has expanded so much farther and so quickly,”​ Garland Hill, head of growth business …

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AdQuick.com Expands Global Footprint with International Partnerships & Bookings

First half of year brings 22 new international partnerships, expanded existing partnerships and new international bookings for the out-of-home advertising leader THE ANGELS, July 14, 2022 /PRNewswire/ — AdQuick.comthe world’s top out-of-home (OOH) advertising platform, today reports record international expansion with 22 new and expanded international OOH partnerships, which include WOW, JCDecaux, Daxand Hivestack SSP. …

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National Advertising Division Finds “#1 CDP” Claims for Twilio Customer Data Platform Supported, With Qualification

NEW YORK, July 14, 2022 /PRNewswire/ — The National Advertising Division (NAD) of BBB National Programs determined that Twilio Inc. provided a reasonable basis for claims that its customer data platform is the “#1 CDP,” provided it makes clear that the basis for such claim is 2020 market share, as measured by the International Data …

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FTC Starts The Engine On Car Sales Fees And Advertising Rulemaking, But Other Rulemaking Faces Major Questions – Advertising, Marketing & Branding

14 July 2022 Global Advertising Lawyers Alliance (GALA) To print this article, all you need is to be registered or login on Mondaq.com. The FTC is off to the races with another proposed rulemaking. On June 23, the FTC, by a 4-1 vote, issued a notice of proposed rulemaking (NPR) to combat what it perceives …

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Permission By Prohibition: Cannabis Ads May Be Coming To Your Local TV –

July 12, 2022 Seyfarth Shaw LLP To print this article, all you need is to be registered or login on Mondaq.com. In a move that typifies how indirect legislation can achieve what direct legislation may not, the House Appropriations Committee has advanced a bill that would allow for cannabis ads to be broadcast on local …

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In a post-loe world, we need to be Better at Marketing Healthcare to Women | Advertising

I run an ad agency that thinks a lot about healthcare, and women’s health in particular — and about how truly lousy marketers still are at speaking to women. And then along came news that the Commanders of the Handmaid’s Tale (you know, the US Supreme Court) have overturned Roe v. Wade, and with it …

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District Court To New York Attorney General: “No Personal Jurisdiction Piggybacking” – Advertising, Marketing & Branding

July 12, 2022 Global Advertising Lawyers Alliance (GALA) To print this article, all you need is to be registered or login on Mondaq.com. This week, a New York district court, in FTC v. Quincy Bioscience Holding Co., granted an individual defendant’s partial motion for summary judgment, dismissing claims brought by the New York Attorney General …

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Going Once, Going Twice, Sold: Real Time Bidding Data Privacy Breach – Advertising, Marketing & Branding

The ongoing massive data breach in the world of advertising: real time bidding (“RTB”). You likely are, or have been, a target of RTB without your knowledge. The Irish Council for Civil Liberties (“ICCL”) found that the typical EU user’s data is shared an average of 376 times per day, and the typical US user’s …

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