Competition, efficiency, and regulation in the Ad-Tech industry, Marketing & Advertising News, ET BrandEquity

Picture used for representational purpose/iStock The rise of the advertising technology (ad-tech) industry is arguably a watershed moment in advertising. Ad-tech offers unparalleled benefits to advertisers and consumers by algorithmically targeting advertisements based on individual behaviors and preferences. Notwithstanding these potential benefits, the fast-changing pace of this industry has led to potential anti-competitive conduct. These …

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